The way people live has been changed ever since Steve Jobs brought iPhone to our lives. Now, smartphones have become an indispensable part of our daily life: we see weather reports, we read the news, we do online shopping, we chat with our friends etc., in a word, we do everything using our phones. Just…
Category: Final Project
Final Creative Project
News in 2014 News after 2015 For the creative project, I chose to make 2 collages of news headlines contrasting the different situation of relatively small sized digital media companies especially Buzzfeed before and after 2014. I have been looking for news to better learn about Buzzfeed’s financial and social situation since I…
Final Paper Draft
Argument 1: Google and Facebook have taken so many market shares that there’s almost nothing left for small companies. According to a report from the Fortune, the duopoly of Google and Facebook take more than half of the digital media market worldwide and about 63% market share of the U.S. market, whereas “In the U.S….
Buzzfeed Faces Challenges Both As A News Resource and As A Platform For Digital Advertising
In November 2017, Buzzfeed has announced its decision of reducing its U.S. employees by 8% after missing the revenue target of about $350 million for 2017. In addition, while other news websites such as the New York Times, CNN, Fox News, and the Washington Post all see a major increase in web traffic, the number…
Final Project Data Visualization
For my data visualization, I created a long image to summarize the digital advertisements seen on Facebook and Google, which are the two main digital media platform for investors to deliver ads, also on Buzzfeed, which belongs to the new rising digital media platforms. On Facebook, a video or article for the purpose of advertising…
Final Project Personal Essay: Research on “Digital Media Bubble”
I first came across the term “digital media bubble” about three months ago. I was skimming the news from the Wall Street Journal on my phone and saw a news saying that BuzzFeed’s revenue had declined in 2017. Compared to BuzzFeed’s target of $350 million gains, its actual data were 15% to 20% less than…
Final Project Proposal
A few months ago I read a news report “BuzzFeed Set to Miss Revenue Target, Signaling Turbulence in Media” on the Wall Street Journal regarding the situation of digital media platforms like Buzzfeed. Before I read the article I always consider digital media platforms to be highly profitable regarding its convenient nature. Very different from…
Ellie Zhang 